绒毛玩具（Plush toys）.docVIP

绒毛玩具（Plush toys） Shanghai red triangle plush toy factory Marketing program： SWOT analysis: (1) advantages 1, Chinas plush toys production has been several decades of history, has long formed its own production methods and traditional advantages. The large number of toy manufacturers, training a great deal of skilled labor; years of experience in export trade, the toy manufacturers of toy production and export trade procedures well; the logistics industry and export agent of the maturing of the industry has also become an important support China toy industry export. 2, plush toys used materials simple, safety, environmental protection restrictions, compared to other types of toys less. Since August 13, 2005, the European Union has implemented the directive on scrapping electronic and electrical equipment, charging back fees and increasing the export cost of electronic and electric toys to the European Union. However, stuffed toys are basically unaffected by the 15%. (two) disadvantages 1, low grade products, profit margins. Chinas plush toys in the international market belong to the middle and low level of cheap goods, the added value of products is not high. Although the market share in Europe and America, but mainly rely on low prices and processing trade, profit margins. Foreign toys have been integrated with light, machinery, electricity and so on, while Chinas toys still seem to stay at the level of twentieth Century and 60s and 70s. 2, labor intensive industries are relatively backward in technology and have a single product form. Compared with the international toy giant, Chinas toy enterprises are mostly small scale, and with the use of traditional processing equipment, design ability is weak; the vast majority of toy enterprises rely on the production of sample and processing; more than 90% for the OEM mode of production, namely OEM and OEM products; old form, for filling from the traditional single variety, toys, cloth toys, plush. In the mature toy design,