生产型企业营销策略教材.docVIP

生产型企业营销策略探究 摘 要 使顾客愿意购买自己的产品，并且愿意一次又一次地购买，即保有较高的顾客忠诚度。产品不再是产品本身，在它身上有了众多的附加值，而体现附加值的价格甚至成为了一种识别的标志。既然不是生产问题，那么自然是后者，即让顾客购买产品所做的努力。销售产品的策略是市场营销（marketing）。商业领域营销的刺激性感召了几代寻梦者，那么未来我们需要什么样的营销? 在当代物质财富极大发展的今天，越来越激烈的市场竞争促使生产型的企业把更多的精力投入到产品的营销环节，对每一个营销要素的子要素的规划能力，以及对这些能力的执行能力，直接左右着一个企业的营销竞争力。因此对于一个生产型的企业而言，营销策略的制定与执行是本文研究的目的所在。 关键词：生产型企业 整合营销 创新营销 企业制度 Production configuration enterprise marketing strategy inquisition Abstract Causing the customer to be willing to purchase own product, and is willing to purchase time and time again, namely holds the high customer loyalty. The product no longer is the product itself, had the numerous added values on its body, but manifested the added value the price even to become one kind of recognition symbol. Since produces the question, is the latter naturally, namely lets the customer purchase the endeavor which the product does. The sales products strategy is the market marketing (marketing). How many generations did the commercial domain marketings irritating quality inpel to seek the dream, then what marketing in the future we will need? In present age material wealth enormous developments today, more and more intense market competition urges the production configuration the enterprise to invest more energy into the product marketing link, to each marketing essential factors sub-essential factors plan ability, as well as carries out ability to these abilities, direct about enterprises marketing competitive power. Therefore speaking of a production configurations enterprise, the marketing strategys formulation and the execution are the goal which this article studies are. Key words: Production configuration enterprise Conformity marketing Innovation marketing Enterprise system 目 录 1 引言 1 2 生产型企业营销现状分析 2 2.1企业各种制度不完善 2 2.1.1企业管理制度不健全 2 2.1.2经验管理普遍占有较大比重 2 2.1.3管理制度不合理甚至有些制度难以执行 2 2.2企业营销思想落后 2 2.2.1企业为中心的营销观念较为严重 3 2.2.2.产品为中心的观念还是占有重要地位 3 2.2.3推销是众多企业营销方式的最终选择 3 3 解决当前生产型企业营销问题的方法对策 5 3.1施行企业营销组合策略 5 3.2发展完善灵活管理理念 5 3.2