利用次核心技术构建竞争优势（Using sub core technology to build competitive advantage）.doc

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利用次核心技术构建竞争优势（Using sub core technology to build competitive advantage）.doc

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利用次核心技术构建竞争优势（Using sub core technology to build competitive advantage）

利用次核心技术构建竞争优势（Using sub core technology to build competitive advantage） 1., the development of core technology is not the only option There is no doubt the value of the core technology, but whether all companies should take the development of the core technology as the highest corporate strategy? The answer was No. In the domestic enterprises, there are not many enterprises with core technology, and HUAWEI is one of the most famous. Many people envy HUAWEIs technological advantages, but HUAWEIs high input, high output technology research and development model, it is difficult to imitate. The first step in forming a technology driven strategy is the most difficult. According to Ren Zhengfeis words: research and development, you have to do to do, if minor still do not do, because this thing is a thing very expensive. HUAWEI took the first step, not only invested all the property, but also borrowed usury, if R D failure, or the market was bad, HUAWEI this enterprise has disappeared. When HUAWEI successfully completed the first step of the development of a life-and-death matter, then catch the market opportunity, once put all the technical investment recovery, and on this basis, and gradually formed a high investment, high profit development mode. In this mode, HUAWEI annual investment in R D sales revenue more than 10%, more than 20000 employees at HUAWEI, R D personnel accounted for 46%, up to more than 10000 people. Its hard for an enterprise to imitate HUAWEIs model. If you dont have a lot of R D investment is not, even if the money can be cast, even formed a product, but if the market is not good, businesses can not get high profits from product sales, can not be successful, if the company is a listed company, the pressure will be greater, because shareholders do not necessarily have the patience to wait for your research results yet not to profit. In all industries, there are not many enterprises with core technology. PC industry is a high-tech industry, but t