剖析09年最抢手行业管理（Analysis of 09 years of the most sought after industry management）.doc

剖析09年最抢手行业管理（Analysis of 09 years of the most sought after industry management） 09 years, the most sought after industry in the marketing, IT, machine box. And the most potential industry, by building decoration, hotel, tourism has taught. Most sought after industry Marketing: from the monthly analysis of the city, the marketing box almost dominated the supply and demand charts of the top, known as permanent discontent post. From the point of view of the buyer, the necessary benefits are achieved. The companys doors are closed for the backbone elite who can quickly expand their business. Layoffs mean that employees are unemployed, not only for employees themselves, families, and even for social harmony and stability will have a significant impact. In such a China emphasizes family warmth and harmonious social environment, the majority of the public experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned