南开11秋学期《市场营销》在线作业（Nankai 11 autumn semester marketing online homework）.docVIP

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南开11秋学期《市场营销》在线作业（Nankai 11 autumn semester marketing online homework）.doc

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南开11秋学期《市场营销》在线作业（Nankai 11 autumn semester marketing online homework）

南开11秋学期《市场营销》在线作业（Nankai 11 autumn semester marketing online homework） 11 autumn semester marketing online homework First, a radio question 1., the internal conditions analysis and external environment analysis are two items. A. close ties B. correlate with each other C. are independent of each other D. interdependence The correct answer: B 2., the success of enterprise marketing depends first on whether it can accurately understand and grasp the profitable. A. market opportunities B. market choice C. product launch D. promotion strategy The correct answer: A 3., the so-called () is mainly through the promotion of sales led by personnel to influence middlemen, so that they accept the production of enterprise products, and strengthen sales activities, and ultimately reach the consumers strategy. A. push strategy B. promotion strategy C. marketing strategy D. product strategy The correct answer: A 4. buying desire refers to the desire, demand and purchase of the consumer. A. purchasing power B. motivation C. needs D. capabilities The correct answer: B 5., refers to the enterprise through the customer demand analysis and cost analysis, select a can attract customers, realize the marketing mix price strategy. A. price strategy B. pricing strategy C. discount policy D. sales strategy The correct answer: B 6., the main task of market positioning is to enable customers to distinguish between the enterprise and other competitors, thus establishing the enterprise. A. sales advantage B. market advantage C. competitive advantage D. marketing advantage The correct answer: C 7., product packaging and () modern product strategy is very important content, has become a modern marketing expertise. A. development decisions B. marketing decision C. brand decision making D. market decision The correct answer: C 8., the international market consists of both domestic and foreign distributors. A. wholesalers B. retailers C. middlemen D. supplier The correct answer: C 9. () development str