马斯洛需求层次理论与互联网产品设计（Maslows hierarchy of needs theory and Internet product design）.docVIP

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马斯洛需求层次理论与互联网产品设计（Maslows hierarchy of needs theory and Internet product design）.doc

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马斯洛需求层次理论与互联网产品设计（Maslows hierarchy of needs theory and Internet product design）

马斯洛需求层次理论与互联网产品设计（Maslows hierarchy of needs theory and Internet product design） After the Blue Ocean Strategy, long tail theory is popular in China, and beyond the long tail, Maslows hierarchy of needs theory has become a methodology of Internet product design, and gradually become popular. The longtail () was put forward by ChrisAnderson, editor in chief of Wired magazine in an article in October 2004. It was used to explain the phenomenon that as long as the channels were large enough, non mainstream, small demand goods could match the demand for mainstream and demanding goods. This is a total rebellion against the 28 laws that people have always revered. The 28 law is a statistical conclusion proposed by Pareto, an economist in Italy in 1897, to define the mainstream and calculate the efficiency of input and output. He believes that in any group of things, the most important only a small part, about 20%, while the remaining 80% of the majority, but it is secondary. More than 100 years, it runs through the whole life and business society, and has been applied in many fields, such as management, economics and psychology. Maslow in 1943 published a theory of human motivation put forward in the book hierarchy, he proposed that people have a series of complex needs, according to their priorities can be arranged from low to high level of ladder type, including physiological needs, safety needs, social needs, esteem needs and self actualization five kinds of demand. From these five requirements, can be found with the Internet users demand analysis, Internet product design point of agreement. Physiological needs: basic services set off a wave of Internet two rounds This is the most basic human need to maintain their own survival, including hunger, thirst, clothing and shelter, sexual needs, these needs are the lowest level, before people turn to a higher level of demand, always try their best to satisfy this kind of demand. For example, a man is not interested in anythi