从非一线品牌到一线品牌的超越（From non line brand to line brand transcendence）.docVIP

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从非一线品牌到一线品牌的超越（From non line brand to line brand transcendence）.doc

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从非一线品牌到一线品牌的超越（From non line brand to line brand transcendence）

从非一线品牌到一线品牌的超越（From non line brand to line brand transcendence） In a sense, although the high flying has become the domestic electric shaver industry sales leader, but did not become the industry leader brand, in other words, fly high and still remain their original non brands strategic thinking and business philosophy, and has no corresponding arena boss mind and tolerance, vision, thought and corresponding enterprise operation and management system. From non line brand to line brand transcendence Why fly high from the two or three - line brand to the front line brand, but not as good as before? Why did Li Teng, the head of flying high, seem clear after the meeting and seem even more chaotic? ...... This is not as first-line brand to brand flew high in the process of indications and rashness disease. After the challenge is to lead or decline? As a non line brand, beyond challengers is leading or declining? This is the biggest contradiction that all non line brands have to consider and solve in the process of moving forward to the front line brand. The heart of the question is: who are you? Who do you want to be? Different enterprises, because of different industries, because of different market position, strategic planning, growth path, the means to achieve goals must be different. Is constantly self transcendence, then superman or better than the first-line brand to meet consumer demand and win? No one line brand is too powerful to compete. Not even a first-line brand strong to no blind spots. The advantages often lie behind the disadvantages, and the other side of the extreme advantage is the fatal disadvantage. Five grams, is unripe, long enough is short! Challenger, because he grabbed the opponents short and Yangs own long; and the decline must have not found the opponents short, but also did not find their own length and short. Therefore, in a sense, being a challenger or a downfall is entirely the result of the enterprises own choice! In a sense, although the