世界最大零售企业沃尔玛的成功方略（The successful strategy of WAL-MART, the worlds largest retailer）.docVIP

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世界最大零售企业沃尔玛的成功方略（The successful strategy of WAL-MART, the worlds largest retailer）.doc

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世界最大零售企业沃尔玛的成功方略（The successful strategy of WAL-MART, the worlds largest retailer）

世界最大零售企业沃尔玛的成功方略（The successful strategy of WAL-MART, the worlds largest retailer） The successful strategy of WAL-MART, the worlds largest retailer As the largest retail enterprise in the world, the United States Wal-Mart Store Inc has more than 4000 stores in the world, including more than 2500 in the United States, more than 500 in Sams club and more than 1000 in overseas organizations. The company has opened and will soon open a chain of stores and member stores throughout Brazil, Canada, China, Germany, Britain, Korea, Mexico and other countries, the total number of employees reached about 1000000, of which more than 250 thousand were international employees. So, what made WAL-MART so brilliant? Constant parity every day Roaming around WAL-MART stores, we rarely see near $2.99 or $5.95 in price tags, and more of a price tag such as $2.73 or $5.22. Why is that? Originally, since 1950, a company called Walton store in half a century opening of the special city of Vera in Arkansas since Sam Walton, founder of WAL-MART, has been the most likely to provide consumers with the lowest price of goods as WAL-MARTs business philosophy. The success of WAL-MART has also benefited from this simple and mundane principle. How does WAL-MART achieve its everyday price commitment? It is not achieved by handling backlog or quality goods, but by constantly reducing management costs: Reduce the purchase price of the products as much as possible. In the WAL-MART Vera Arkansas, the headquarters of the various departments of the procurement staff every day in the dry land supply difficult negotiations with the mouth, bargain, Penny pressure low price, only one purpose -- to the lowest purchase price agreement. Sometimes, the buyer negotiations for the extremely hard and bitter, only less than competitors pricing a few cents. For consumers, however, the difference in price per cent determines that consumers shop at WAL-MART rather than shop at other stores. Reduce operating costs, the im