青啤奥运营销,五年之局（Tsingtao Olympic marketing, five years of the Bureau）.docVIP

下载本文档

3
0
约1.87万字
约 13页
2017-09-27 发布于河南
举报
版权申诉

青啤奥运营销,五年之局（Tsingtao Olympic marketing, five years of the Bureau）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

青啤奥运营销,五年之局（Tsingtao Olympic marketing, five years of the Bureau）

青啤奥运营销,五年之局（Tsingtao Olympic marketing, five years of the Bureau） The incomparable Beijing Olympic Games has already come to an end, but that turbulent day is still raging in the hearts of the Chinese people. Beijing Olympic Games is the 30 years of reform and opening up to the Chinese most concentrated and perfect performance for the world, for the first time on the stage of the Chinese enterprises, their performance although jerky, but passion; while young, but hard to cast, the experiences and lessons of both rich benchmark significance, more in the past historical value. The inventory for the first time to participate in the Olympic marketing China enterprise, put aside remarkable figures on the step, Tsingtao Olympic marketing practice due to its strategic turning multi unification compound, marketing planning system and a variety of cutting-edge marketing ideas and means which is particularly with Chinese characteristics and case value. Tsingtao Brewery is a sponsor of the Beijing Olympic Games, but also face the reality of this unique Olympic Games has three beer sponsors, Tsingtao after the baptism of the Olympic marketing strategy, the young passion attitude among the world famous beer brand suppliers of the forest, and began to march of global marketing tour. Tsingtao is the Olympic marketing excellence, it is because of this five years of Olympic marketing is its internal organizational change for five years, is a young brand Tsingtao and will expand to the global vision of turning five years, but also its marketing system, rapidly towards the integration of the five years. Clear marketing strategy design Looking back at the Tsingtao Olympic marketing process, we found that the success stems from five years ago or eight years ago and clear strategic vision and unique design. One hundred years of Tsingtao and hundred year Olympic Games, the history of enterprise hundred years and hundreds of years of history of the Olympic Games in Chinese meet, but beer a