专卖店设计要点（Design points of franchised store）.docVIP

专卖店设计要点（Design points of franchised store） The success and failure of the design and display of the underwear terminal environment not only affects the actual interests of a brand, but also relates to the development and extension of the brand. On the other hand, in the design and decoration, not only to reflect the characteristics of the brand, but also to varying degrees to express the brands style, concepts and human concepts. The terminal is a direct window to show the lingerie brand. Is a platform for all end marketing tools. So, the image of the terminal building is the first link of terminal marketing, established SI system of a brand promotion, each store is very important, otherwise SI will lose its meaning. Shop projects to ensure that each store image decoration must implement the SI thought, unity in order to reflect the brand image. 1) terminal product display cabinet. The quality of the terminal cabinets is related to the consumers impression of the brand. First of all, the color and shape of the product display cabinet should be coordinated with the brand concept; secondly, it can better foil and render the product; third, it is important to follow the trend, and it will not be outdated. 2) fitting room. The fitting room is not the big one, but the essence. Feel a brand, you have to try on its products, then stay in the fitting room during this period of time, will be the key to consumer decisions. Thus, the fitting room is planning to good ventilation and fresh air; some activities to prepare a place for hanging clothes and womens underwear; but also on the aspects of the road map; the color of the walls and the lighting is also very important to make women feel warm, just like in his room. 3) cashier desk. Is an important part of the entire store space. The important thing is to coordinate with the display cabinet, supplement each other, and play the role of decorating the shopping mall and standardizing. On the other hand, data can be stored and co