中小企业展会招商的几点经验（Some experiences of small and medium enterprises exhibition investment）.docVIP

中小企业展会招商的几点经验（Some experiences of small and medium enterprises exhibition investment） The exhibition for many small and medium-sized enterprises, become chicken ribs, do not have the courage to abandon, and tasteless, always like to spend money to ride, which not many people to consult, but not many signed agreement, miserable. In fact, the exhibition successfully opened up marketing channels, the establishment of a number of high-quality dealers, and get greater return on capital is possible, these years has been staged many such cases. Several key points to share with you are as follows: 1, the product is not as good as the product. The scarcity of products, products sold to domestic large, the exposition is the achievements of many large enterprises, many enterprises to the sweet years later, remember, is the product sales, manufacturers and distributors to complete varieties, this can save a lot of things, but also give people a strong impression of manufacturers. Today, however, this practice is clearly ineffective. Even if the product is all over again, but if there is no specialty products, guests are not interested. Many guests are looking for new products and looking for products that are more competitive in the market. They are not lack of quantity and kind of products, but lack of market competitiveness of products. Therefore, SMEs must understand what products will compete with competitors at the show. To market more competitive products to enlarge display, regardless of the exhibition resources to focus on the advantages of products, must not be equally distributed, to the advantage of products to desalination. Specific display, booth, publicity and other aspects of the advantages of products so that the most prominent, the enterprise exhibition into a fist product exhibition. If you dont have a fist product, dont even go to the show. It would be better to send a salesman to the customer. 2, exhibitors are better than exhibitors. Large and small food ex