中小型医药保健品企业生存与发展的8大纲领(下)（8 major programs for the survival and development of small and medium sized pharmaceutical and health care enterprises (Part Two)）.docVIP

中小型医药保健品企业生存与发展的8大纲领(下)（8 major programs for the survival and development of small and medium sized pharmaceutical and health care enterprises (Part Two)） Recently, the survival and development of small and medium-sized pharmaceutical health care products marketing of enterprises has become a hot topic in medicine, technical and economic network, China China food science and technology, management, marketing network, brilliant online communication Chinese China medical network and other national websites have published or reprinted an article entitled on the survival and development of small and medium sized medicines and health products marketing articles, it is really a ripple. As for the author, also surprised surprised with the governments strict control, it is very large, in this case, some small business workshops will be faced with bankruptcy or closure, so small and medium-sized pharmaceutical health care products companies how to go through the winter has become the focus of concern for the health care products marketing. I once again to 8 program of small and medium sized pharmaceutical health products marketing enterprises survival and development as the theme, hope, medicine and health products industry professional marketing professionals to participate in the search for a way out and the development of the new. (on the previous period) Six, the combination of tactics intensive and meticulous farming Many entrepreneurs often mention strategy, tactics, tactics. What exactly is strategy, strategy, tactics? I think the strategy is simply do what, the strategy is do it, tactics is with what dry, dry beautiful. The health care industry, todays market environment, not for anything you can do it, we can a lot of weapons, but can not be used indiscriminately (need to spend money to buy weapons), the market just like the fight, in addition to hard tactics, but also a soft war, hard tactics is the specific things, such as visible, posters, advertisements, leaflet