伊利2005年营销策略揭秘（Erie 2005 marketing strategy secret）.docVIP

伊利2005年营销策略揭秘（Erie 2005 marketing strategy secret） By the end of 2004, five executives of Yili Group Chairman Zheng Junhuai had been held under collective criminal detention on suspicion of embezzlement and false reports. After the incident, Eries future direction has become the focus of attention of the industry. Development planning, marketing strategy of Yili will have what kind of adjustment, please pay attention to our exclusive. January 16, 2005, Erie liquid milk dealers conference, more than 600 dealers representatives from all over the country gathered in Hohhot. Yili Group President Pan Gang and liquid milk enterprise new leadership collective meets with the merchant. The disclosure of the Yili Group dealer conference last year operating performance: Yili 2004 main business income of 8 billion yuan, profits of 700 million yuan, profit of 300 million yuan; 2004 Erie liquid milk sales exceeded about 1300000 tons, sales income of 6 billion yuan. In 2005, Erie liquid milk sales target of 1 million 900 thousand tons, Erie sales area, product varieties, marketing ideas have made new adjustments. First, inheriting the history and leading the future Erie dealers conference theme as work together to lead the future.. In Zheng Junhuai and other executives under the background of the accident, the new president of Erie Pan Gang speech is very careful, the theme of speech is inheritance, reform, innovation and solidarity.. Pan Gang made a long explanation of inheritance: Yili development today, is not easy, there are a number of special worth keeping, and should continue to carry forward the things, such as good products, good management experience, good business philosophy, good cooperation mode, we must have a the inheritance of consciousness, thinking of the past, perfect now, grasp the future. Pan Gang, 2005, Yili in investment, financing and other aspects, to improve the level of management, the corporate governance structure of listed companies to create a more p