电子商务的利润来源（Profit sources of e-commerce）.docVIP

电子商务的利润来源（Profit sources of e-commerce） Profit sources of e-commerce -------------------------------------------------------------- Default category 2009-05-11 16:37:51 read 129 comment 0: big, medium and small subscriptions -------------------------------------------------------------- At present, the main competition in the Alibaba, HC and buy network between. Alibaba, with its first mover advantage, is the dominant player in the field, and the other two competitors are currently unable to compete with it. But the disadvantages of Alibaba marketing model gradually began to appear, the direct marketing and agency combination and buy network area partition independence generation, direct mode is better compared to meet customer service -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Below I will explain the main source of profit for B2B: (1) transaction costs. Most have B2B electronic market companies charge a certain amount of reach on the website of the transaction cost, usually a percentage of the transaction amount, whether it is from the buyer or the seller, are a major source of income for the website. Alibaba is a representative of such models. (2) auction commission. There are two types of buyer led, seller led, and website based royalty payments to sellers. The advantage of the model is that the seller does not have to pay if the transaction fails, for example, the domestic appliance giant, Gome, adopts a buyer led approach. (3) software licensing fee. This form of profit is a major source of profit for most B2B platform vendors. The Chinese army and the SKY are representatives of this kind. (4) advertising expenses. At present, it is a major charging item for many e-commerce companies. (5) selling content . Collect vendor directory, customer information, industry trends, etc.. Is also represented by ALIBABA, the model is to colle