飞利浦家电遭遇中国经销商清盘（PHILPS appliance suffered Chinese dealer liquidation）.docVIP

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飞利浦家电遭遇中国经销商清盘（PHILPS appliance suffered Chinese dealer liquidation）.doc

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飞利浦家电遭遇中国经销商清盘（PHILPS appliance suffered Chinese dealer liquidation）

飞利浦家电遭遇中国经销商清盘（PHILPS appliance suffered Chinese dealer liquidation） The merchant accused PHILPS of market management chaos, to respond to the matter of PHILPS use unscrupulous divisive tactics of commercial disputes, does not want the media attention in March 2009, and every year in the face of PHILPS small appliances up to aboutyuan, the general manager of Beijing Albert Minghui Trade Co. Ltd. Bai Jianming chose the liquidation, close cooperation with PHILPS, looking for other brands. In March 2007, Ming Hui became a distributor of PHILPS small appliances in Beijing, mainly selling PHILPSs razors, rice cookers, coffee machines, vacuum cleaners, air purifiers and other products. For the end of cooperation with PHILPS, Bai Jianming told reporters that he was reluctant at the beginning, after all, is such a big pool of business. But the dealer can not do business at a loss, and ultimately only reluctantly break off. Through 2 years of cooperation with PHILPS, we have found that PHILPS, as a multinational enterprise, looks beautiful, but its ability to develop and maintain the market is very bad.. Bai Jianming seemed helpless. Bai Jianming told reporters to PHILPS small appliances there are three counts in the market operation process: one is the channel management, the product price is not unified; the two is the regional market management phenomenon is serious, completely personal interests as the leading enterprises and businesses; three is no win-win consciousness, only consider the companys sales target, regardless of the business interest. Market management is a mess at that time, Bai Jianming thought, with the PHILPS brand, and its advantages in the field of small household appliances, cooperation a year to earn a 1 million, should not be a problem. But then Bai Jianming found that PHILPS didnt seem like that, and its management of the channel was terrible. Dealers do not say money, and can not maintain a loss of business, it is a very difficult thing