风险与机遇同在挑战与发展共存-快销品经销商面临的困境与如何自我提升发展（Coexistence of risks and opportunities, challenges and development - the dilemma faced by FMCG distributors and how to improve themselves）.docVIP

风险与机遇同在挑战与发展共存-快销品经销商面临的困境与如何自我提升发展（Coexistence of risks and opportunities, challenges and development - the dilemma faced by FMCG distributors and how to improve themselves） Increasingly thin profits has become the manufacturers senior Porter large business and higher barriers to entry, the cost is more and more big, the settlement is more and more difficult and cash flow cash flow more slowly getting smaller and smaller has become more and more dealers feeling. As the market develops in depth, many manufacturers directly participate in and control the distribution channels, control the terminal and channel flattening development trend, and the rapid rise of large retailers and super stores has made dealers more and more awkward. Channel change is the depth distribution of modern logistics distribution, direction, dealers will be brilliant or dull to differentiation. There is a feeling of China more glorious past, today the development of dealers embarrassment, how to get rid of the plight of the development of business dealers, how to sustainable development and promotion is the focus topic in marketing circles and dealers friends to discuss the author, more than 10 years engaged in FMCG marketing, have come into contact with numerous dealers, experienced and witnessed the FMCG industry many dealers to rise and fall, this phenomenon is also deeply by now, put forward their views on this issue, for the reference of friends engaged in marketing and distribution; What factors have created the status of Chinese distributors? The environmental characteristics of economic transition and market economy Chinese created Chinese dealers: broad geographical, commercial circulation mode, imperfect China unique relationship marketing allows important link coverage and depth distribution in the product market, product promotion and market management should be more familiar with local consumers, marketing resources with local distributors, dealers play an important role in betwe