健康生活·新主张--记w乳业新品上市营销推广（Healthy life and new ideas -- on the marketing promotion of new w dairy products）.docVIP

健康生活·新主张--记w乳业新品上市营销推广（Healthy life and new ideas -- on the marketing promotion of new w dairy products） In the brand, price, advertising and other aspects (compared with the current main competitors in the same industry) are not dominant form of competition, coupled with the liquid milk retail channel and many brands continue to impact on the home market with encirclement. Want to get the successful listing of new products, and promote W dairy companies across the board sales breakthrough, is scheduled to complete the market share, it must break through the shackles of the homogeneity of products, sales channels, blocking a single means of promotion and other unfavorable factors, in product development, market positioning, channel promotion, promotion of a series of marketing work to solve the traditional forms of marketing innovation, survival and development in the new market environment. Product development -- current market segmentation of liquid milk: The milk market in 100% is in the main status of pure fresh milk, mainly concentrated in the addition of trace elements (such as iron, zinc, and vitamin and adjust the taste more heavy) (including Hot Chocolate Milk, coconut milk, fruit) two, the lack of functional milk with special effects. Therefore, the prospect of adding fresh milk of bovine colostrum with immune function is promising. At the same time, at this stage, we can seize the opportunity to use the current bovine colostrum by the general trend of the Neptune Group speculation and enhance immunity, the community is being particularly concerned about the timing of the crowd. Market positioning - no matter how excellent and popular products, can not meet the needs of all consumers, establish long-term stable market position. So in order to achieve the new sales success, must be through the development of special products for the part of the crowd, the depth of market segmentation, the establishment of product market segment (in effect as the main segmen