寻找衡水老白干年份酒的突破路径（The breakthrough for the path of Hengshui Laobaigan wine）.docVIP

寻找衡水老白干年份酒的突破路径（The breakthrough for the path of Hengshui Laobaigan wine） With the brand of Hengshui Laobaigan sales growth year after year, and eighteen in the high-end wine shop brand vice operation is successful, Hebei Hengshui Laobaigan Hebei area gradually realize the king enterprises strength has been increased dramatically. The beginning of 2006, Hengshui Laobaigan enterprises began to use Hengshui Laobaigan high, medium and low-grade brand products to Henan, Shandong, Shanxi, Inner Mongolia and other neighboring provinces for strategic expansion, the vintage series as the main force of high-end brand extension. But the inventory of nearly three years of Hengshui Laobaigan wine, we regret to find that the vintage operation is not satisfactory. What is the reason that the main brand of Hengshui Laobaigan operation of enterprises in the high-end market is blocked? Through the study of culture and history, the Hengshui Laobaigan brand and other aspects that restrict the maximum resistance of main brand extends to the high-end market is the Hengshui Laobaigan itself. Then, Hengshui Laobaigan wine from high-end how far? How can we shorten this distance? In Henan Zhengzhou market as an example, the author made a comprehensive analysis of Hengshui Laobaigan wine. Brand base of rare quality identification With the enhancement of peoples living standards and health awareness, consumers of drinking liquor, has been attention from the previous day, the consumption of the state to help add to the fun from health, fashion, identity and communication perspective, consumer brand awareness are more intense than ever. Compared with their peers, Hengshui Laobaigan wine launch time is a little bit later. In recent years, many enterprises due to operation of the vintage is not standard, so in addition to a handful of companies such as Moutai Vintage products, people generally begin to authenticity of vintage year for this question, and it has accelerated the trend of increasing.