标杆管理之我见（My view on Benchmarking）.docVIP

标杆管理之我见（My view on Benchmarking） My view on Benchmarking My view on Benchmarking 2008-12-20 15:11:06 [Abstract] benchmarking management, together with enterprise reengineering and strategic alliances, is called the three major management methods of 1990s. It embodies the characteristics of the pursuit of competitive advantage in modern management, which is considered as the most useful management tool for the western countries to improve the business performance and improve the global competitiveness. But benchmarking is not blind. This paper discusses the shortcomings of benchmarking and the problems that should be paid attention to in its application. Key words: benchmarking, enterprise strategy, benchmarking Benchmarking (benchmarking) produced in the last century at the end of 70s and early 80s America enterprise learning experience movement in Japan, by the Xerox Co first benchmarking first, then to follow the trend of western enterprises, formed a wave of benchmarking. According to statistics, there are nearly 90% enterprise application of benchmarking in the worlds top 500 enterprises, it has set off huge waves in the western management field, and enterprise reengineering, strategic alliance and called 1990s three management methods. It embodies the characteristics of the pursuit of competitive advantage in modern management, which is considered as the most useful management tool for the western countries to improve the business performance and improve the global competitiveness. But what exactly is benchmarking? First, the view of benchmarking management At present, the concept of benchmarking has not reached a consensus in the theoretical circle. The author believes that we can understand benchmarking through the following aspects. (1) to carry out benchmarking, we must correctly position ourselves Enterprises should implement benchmarking management effectively, we must put the advanced enterprises in their products, services and operations with the same i