7-11便利店用方便打动消费者（7-11 convenience stores use convenience to impress consumers）.docVIP

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7-11便利店用方便打动消费者（7-11 convenience stores use convenience to impress consumers）.doc

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7-11便利店用方便打动消费者（7-11 convenience stores use convenience to impress consumers）

7-11便利店用方便打动消费者（7-11 convenience stores use convenience to impress consumers） Text / successful marketing in Japan special correspondent Chen Wenjin 7-11 has been favored because it stands everywhere from the consumers point of view, for the sake of consumers. Do you know which country is 7-11? Convenience stores in Japan, there are many shops all over the world.. A friend and colleague of mine in China enjoyed eating 7-11 Bento very much, but when I asked which country originated in 7-11, 100% of them answered that 7-11 was a pure Japanese convenience store. This kind of misunderstanding, I believe many people will exist, which further proves that Japanese good management, good use of integrated marketing communication, 7-11 originated in the United States, with a unique way of marketing in the global rapid occupation of the market. So now, when it comes to 7-11, no one can think of it from the United states. In fact, 7-11 originated in the United States, developed and matured in Japan and has now become the worlds largest chain convenience store tycoon. According to the introduction of Japans 7 - 11 website, as of 6 at the end of 2006, with 30473 stores in the global 7-11, as of 8 at the end of 2006, the total number of stores in Japan up to 11466, the number of stores second Japanese convenience store Rosen also was only 8205. In Tokyo, Japan alone, 7-11 of the population is 1488. As of March this year, the total number of convenience stores in Japan was 41645, while Japans 7-11 accounted for nearly 1/3 of the market share. 7-11, create a retail format in Japan The development of 7-11 in Japan, back Ito Yokado contributed, Ito Yokado as its roost and laid a good foundation in the world in a convenience store. Convenience store, or CVS, is a retail format which has been separated from supermarkets since it has reached a relatively mature stage. Before 1970s, the Japanese retail market, when the private business of small shops as the main form, take the nine to fiv