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hello-c推广失利的揭秘(Hello-cs secret of losing promotion)
hello-c推广失利的揭秘(Hello-cs secret of losing promotion)
New product promotion is the enterprises jump and fear
The product is the carrier of the enterprise life, best-selling products related to the survival of enterprises, the existence problems have been solved by enterprises want to stride new step, often need support to the promotion of new products. Therefore, first-class enterprises and enterprises are moving forward to the first class, always rely on continuous promotion of new products to achieve.
Market competition is cruel, consumers are picky, the product will not be favored by consumers before, it will always be favored by consumers. Therefore, the continuous development of new products to adapt to changes in consumer demand, is a prerequisite for the continuous development of enterprises and the basis. In the rapidly developing China, only 90 new cars were introduced at the Shanghai motor show in 09. The Japanese auto giant Toyota Corporation successful promotion of Lexus, crown, Camry, corolla and other products, and each series of products have been extended to the 6-8 generation, which covers from high to low in different new and old consumers.
Whether an enterprise can continue to go up the stairs and promote new products is the decisive factor. The domestic first-class beverage enterprises Wahaha, the initial product childrens nutrition with it through 1 billion sales, then promote successful sales of more than 2 billion AD calcium milk, pure water; promote the success of sales reached 4 billion; very Cola sales promotion station to the 6 billion platform; promotion of tea beverage to promote the success of sales over 8 billion later, Shuangwai; nutritionexpress broke out, let Wahaha sales across the 30 billion. Wahahas new product promotion, vividly demonstrated a enterprise from small to large development road.
The successful case shows the beautiful grand plan. However, the new product promotion has become a barrier that many enterprises can not ove
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