下一个十年如何卖酒——白酒大滑坡趋势下的营销预案（The next ten years -- how liquor liquor marketing plans under the trend of landslide）.docVIP

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下一个十年如何卖酒——白酒大滑坡趋势下的营销预案（The next ten years -- how liquor liquor marketing plans under the trend of landslide）.doc

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下一个十年如何卖酒——白酒大滑坡趋势下的营销预案（The next ten years -- how liquor liquor marketing plans under the trend of landslide）

下一个十年如何卖酒——白酒大滑坡趋势下的营销预案（The next ten years -- how liquor liquor marketing plans under the trend of landslide） Ten years, Hedong, Hexi ten years. Things change, ten years of reincarnation; market changes, ten years pattern. Chinas wine market, with ten years as the time period, carved one after another different rings. After the reform and opening up, from 1980 to 1990 in the ten years, is the Chinese wine industry is changing from planned economy into the initial stage of the market economy, but also China wine, especially in germination and growth period of white wine market. The real golden age of Chinese liquor can be counted from 1990. From 1990 to 2000 as the liquor industrys first gold for ten years, is Chinese liquor thrive period, it is an important stage in the market competition gradually liberalization; from 2000 to 2010 as the liquor industry second gold for ten years, the rapid growth of China liquor, but also intense market competition stage. There is too much of the boom bust. 2011 is destined to be a historical inflection point and watershed for Chinas liquor industry. From now on, the next ten years will be the confusion period for Chinese liquor from resplendence to hesitation and then slight landslide. However, in the next ten years after this confusion period, it will be the trough of the great decline of Chinese liquor. From the perspective of the operation of liquor consumption market, whether it is the liquor consumer groups gradually shrink the reality, or the national policy to make for the liquor industry development limited, or competing products from their hands grab liquor move, let the liquor industry decline in this trend, as Chinese liquor can not escape the curse and fate. If we face the reality, you will find that changes in consumption, the mainstream population age structure change and consumption of red and white conversion (wine liquor substitute) phenomenon, against drunk driving, with anti-corruption for the purpose of the pr