中国手机市场的现状调查及分析（Investigation and analysis of mobile phone market in China）.docVIP

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中国手机市场的现状调查及分析（Investigation and analysis of mobile phone market in China）.doc

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中国手机市场的现状调查及分析（Investigation and analysis of mobile phone market in China）

中国手机市场的现状调查及分析（Investigation and analysis of mobile phone market in China） 1. introduction Review of the development of Chinas mobile phone for more than 20 years, the development speed and the scale of Chinas mobile communications market attracted worldwide attention, the development history of either conventional, mobile phone Chinese into multiple, leaping development history. According to the State Ministry of information industry and the day before the report, accompanied by the first quarter of 2011, China added 30 million mobile phone users, up until the end of March, mobile phone users reached 889 million Chinese. According to the growth rate, the total number of mobile phone users in China will exceed the 900 million mark in May. China is about to become the first country in the world with 900 million mobile phone users. As the largest mobile phone market in the world, there is no doubt that the Chinese market is full of great opportunities. With the rapid development of Chinas mobile phone market, the competition between mobile phone manufacturers at home and abroad is becoming more and more fierce. The mobile phone manufacturers, one of the most important problems is how to satisfy the consumer demand to increase market share, how to establish a good brand image in order to obtain sustainable competitive advantage. 2. China mobile phone market analysis 2.1 China mobile phone market brand research In 1987, the cellular mobile communications business was officially opened in Guangdong. Since then, China has entered the era of mobile communications, and also marked the opening of a large mobile phone market. The city of the first king of the flag, with the mobile phone market demand continues to expand and the market competition is increasing, the development of mobile phone market China brand pattern has greatly changed, from its development situation, mainly through the following phases: In the first stage, Motorola is thriving. 1994, before 1995, with the