区域经理管理的困惑（The perplexity of regional manager management）.docVIP

区域经理管理的困惑（The perplexity of regional manager management） [problem] Zhao Chunwu, development manager of a large joint venture: Mr. Liang, general manager of Blaupunkt beverages, faced a few reports on the desk, habitually lit a cigar and was lost in thought for a long time. The first report came from the companys marketing oversight department. In a recent routine market check for the A region. Market inspectors found that the A region did not implement the promotion policy in accordance with the companys regulations, the companys marketing department to develop 100 to 10 of the channel promotions, was changed to 100 5 without authorization. After verification, the market supervision department also found that the A region in the previous several promotional activities, there are similar problems. Therefore, the market supervision department proposed that, in accordance with the companys relevant systems, the A regional manager Niu Yong expelled, and informed the whole company, other relevant responsible persons are also dealt with in accordance with the regulations. The second report comes from the Audit Department of the company. For the purpose of changing the promotion behavior without authorization in the A area, the special audit report of the audit department pointed out: 1, A region since mid last year, 3 times to change the companys unified promotion policy, each time the companys promotional efforts cut by half; 2, all the savings to buy stores, image stores, have related expenditures recorded in the regional financial sector, approved by the regional manager Niu Yong people; 3, all buyout shop approval procedures in line with the relevant provisions of the company, there is no sign of irregularities; 4, involving violations amount of up to 1 million 50 thousand yuan. The third report came from the Sales Department of the company, and the sales manager Su put it in the report: 1, A are changed without promotion, because the company product is in a dominant