十五个互联网营销方案（Fifteen Internet marketing programs）.doc

十五个互联网营销方案（Fifteen Internet marketing programs） Fifteen Internet marketing methods The first form: search engine marketing Search engine marketing is one of the most important means of website marketing at present, especially the search results based on search engine promotion, because many of them are free, so many small sites paid search engine marketing method has become a major part of the network marketing system. The main methods include search engine marketing: PPC, catalogue, search engine login, paid search engine advertising, keyword advertising, search engine optimization (search engine ranking), the address bar search, web link strategy etc.. Individuals can associate search engines with web portals they build, such as blogs and blogs, to increase access, awareness, and attention. The second form: instant messaging marketing Instant messaging marketing, also known as IM marketing, is an instant tool to help companies promote products and brands as a means of common use, there are two main situations: First, online communication, online instant messaging will generally have a marketing staff to establish their own shop or insurance companies to set up a website, so that potential customers if the product or service of interest will naturally take the initiative and online marketing or insurance company service personnel contact. Second: insurance companies can through the IM marketing communication tools, release some product information, promotion information, or brand concept, and so on. The third form: viral marketing Viral marketing name sounds terrible, but in fact is a kind of popular network marketing methods, commonly used in the website promotion, brand promotion, viral marketing is the use of the principle of reputation spread on the Internet, the mouth is more convenient, can be like a virus as quickly spread, so the viral marketing is a for efficient information dissemination, and because of this spontaneous communication between users, almost