商超青睐什么样的经销商（What kind of dealers do you prefer）.docVIP

商超青睐什么样的经销商（What kind of dealers do you prefer） Mr. A is a distributor of a prefecture level city in Sichuan. He has been engaged in food agency for many years. In May 2007, when he was on a business trip to Shandong, he found that the sale of a candy was very good, so he decided to get its agency right. Take the agency, A Jun decided to enter the products largest local * * super business, after many efforts, it was difficult to get through the procurement, operation and other pass, the product into the store soon. At this moment, another local powerful dealers B Jun also agents of the product, also plans to sell to XX supermarket, although Mr. B is a latecomer, but soon the use of their own advantages to become the exclusive supplier of the product x x supermarkets. Cooked duck flying off, A Jun extremely depressed, to find business super theory, this business over given explanation is: we preferred more suitable for supermarket development, can bring greater benefits to the supermarket dealers.. The rapid rise of the modern retail terminal to supermarkets, hypermarkets as the representative of the wholesale market and gradually replace the traditional many tens of thousands of convenience stores, become the main channel of the stream. Therefore, as a commodity in the middle of the chain dealers, conditional access to the supermarket, no conditions should be entered. However, the supermarket is not a free market, and do not want to enter into the can, especially for example in Mr. A as the representative of the small dealers, supermarkets as a wall like yan. So, what kind of dealers will dealers favor? Dealers choose powerful dealers Wang Zhigang, general manager of Shijiazhuang Branch Trading Company Super game with dealers, there have been friction between the two, diandaqike and big bully shop phenomenon often staged. At present, dealers in the selection of dealers, the starting point of the following: 1. dealers favor big dealers Dealers are very important to t