外贸企业做内销的优与劣（Foreign trade enterprises to do domestic sales of good and bad）.docVIP

外贸企业做内销的优与劣（Foreign trade enterprises to do domestic sales of good and bad） Many foreign companies are increasingly aware of the increasingly fierce competition in foreign trade, threshold and increasing risk, customers are more and more critical, profits are getting lower, how to have their own brand and market is the goal and expectation of foreign trade enterprises. In particular, the global financial crisis has caused a sharp decline in export orders, foreign trade enterprises have to pay attention to the domestic market, so the establishment of their own brands and markets is imperative. With the European market downturn and shrinking, China market has been one of the most potential and development of global market recognized, China who in the world has become a true portrayal of the current global economic situation, the development of the domestic market, to create its own brand, has become a lot of foreign trade enterprises. The crisis behind the opportunities in the market, significant changes in the environment, foreign trade enterprises in a timely manner based on the domestic market, the market focus adjustment or transfer, a good opportunity may be in response to the financial crisis and the successful transformation of the market. The domestic market, on the surface is the change of market location, but the essence is a major adjustment of strategic positioning, brought the system changes and innovation of business models and business ideas, instead of the simple copy of the pattern of foreign trade, foreign trade need from customer and product oriented to the market and for the consumer oriented, is to change the order processing to marketing, product structure, price distribution system, distribution system, sales management system, management system, personnel management system, regional operating system brand building system such as the eight system construction, operation and continuous optimization to improve, the need for a long-term the process