奥运营销如何落地（How can Olympic marketing be landed）.docVIP

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奥运营销如何落地（How can Olympic marketing be landed）.doc

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奥运营销如何落地（How can Olympic marketing be landed）

奥运营销如何落地（How can Olympic marketing be landed） The Beijing 2008 Olympic Games not only brought a broad stage of movement, but also those who aspire to become the Olympic Games through the big stage of the brand to achieve greater influence China enterprise stage, at this stage, a few companies have been granted through the efforts of the Olympic Games partners, sponsor, supplier. The title, with the Olympics approaching, the Olympic marketing a new round is in full swing. In fact, to obtain the title just won tickets to Olympic marketing, after the sponsor sponsorship, need to think about is how to invest resources to dig the potential of sponsorship, will they can maximize the value of a sports consulting firm director M Andrews said, the Olympic Games can be regarded as the the worlds most expensive sponsorship, if ignoring its own reality, is likely to make the business behavior of enterprises becomes a The loss outweighs the gain. burning movement. For example, in the 1996 Olympic Games in Atlanta, only about 25% of the more than 200 enterprises that have been granted sponsorship have paid off. Most enterprises have received very little short-term benefit due to improper marketing strategies. Therefore, it is time for all the sponsors or partners of the Olympic Games to make good use of the Olympic business opportunities and win as much revenue as possible. It can occupy the strategic advantage For Olympic marketing, foresight and foresight are very important. Why should enterprises sponsor the Olympic Games? What happens after sponsorship? All these things need to be taken into consideration. Therefore, the enterprise sponsorship of the Olympic Games can not just be regarded as a tactical strategy of enterprise brand communication, but as a strategy to grasp. Since it is a strategic need, in the current situation, for the brand sponsorship before sponsoring the Olympic Games need to achieve the goal, obtained after sponsorship rights action plan and other detail