如何写广告计划书（How to write an advertising plan）.docVIP

如何写广告计划书（How to write an advertising plan） How to write an advertising plan.Txt Todays society needs more and more advertisements. Advertising plan is good or bad, directly related to the success or failure of an enterprise investment, it is very important. But how can I write an advertising plan, which is a problem for all company clerks and secretaries?. To write is good, have great help to the development of the company, will also be able to the leadership of the praise and promotion; but once the positioning error, the companys investment rotten, then that is doomed eternally, leave not far off. Actually, its not difficult to write an advertising plan: Advertising planning in each part of its operation process analysis and evaluation, and formulate corresponding implementation plan, and finally to form a programmatic summary document, we usually called advertising plan. The advertisement plan is written according to the result of the advertisement plan, and is a strategic guidance document for the advertiser to review and approve the advertising campaign. There are two forms of advertising planning. One is in tabular form. This form of advertising planning book on advertising sales or sales amount, now the main goal of advertising, advertising appeals, advertising focus time, advertising appeals, advertising object area, advertising content, advertising strategy, advertising media strategy, promotion strategy and other columns. The advertising target column is divided into small columns such as popularity, comprehension, affection, purchase willingness and so on. Generally do not regard specific sales or sales as advertising objectives. Because sales or sales figures are only a reference value for the measurement of advertising results, they are also affected by packaging, price, quality, service and other factors. This advertising plan is relatively simple, the use of the surface is not very wide. The other is an advertising plan written in written language, wh