未来日化直销企业本土化竞争策略（Future daily chemical enterprises, localization, competition strategy）.docVIP

未来日化直销企业本土化竞争策略（Future daily chemical enterprises, localization, competition strategy） Many traditional chemical giant gradually lowered their growth expectations, direct sales companies are anti economic cycle law, which gives us what enlightenment? Admittedly, almost all the success in the Chinese market enterprises are relatively high degree of localization of different enterprises, and at the beginning of the 90s day foreign flocking almost blank Chinese market, the competition is more intense, especially cosmetics direct selling enterprises, products and services to the homogenization of serious, if there is no localization strategy for support so, it is very difficult to move the market. In this regard, the European direct selling leader Ou Ruilian is a relatively unsuccessful example. On 2005 China market Oriflame most of the time are very low-key, it is also because its such a conservative, Oriflame in the pace of China is extremely slow, and the number of active store salespeople are pitiful, public welfare activities, media exposure to a near standstill. Direct selling is a very humane industry, but the rigidity of business operations in Europe can be seen everywhere in Ou Ruilian, so that many elites are excluded. In addition, Ou Ruilian is the product positioning high-end cosmetics, the target population of white-collar business, has the cultural connotation of the bourgeoisie crowd, but the choice of dealers are relatively low-end, market positioning and target customers seriously out of line. President Chen Hailin led Oriflame obtained ninth direct selling license under the performance pressure left, is the president of the company took over Indonesia Euler ? thorn Berg, although he was able to use 4 years to Indonesias performance to achieve the global sixth, but does not mean that he can have a better localization strategy in 2008 Chinese, thorn Berg did not realize ten times had set himself when he took the job growth targets, means that the China O