浅析顾客关系营销三层次（Analysis of three levels of customer relationship marketing）.docVIP

浅析顾客关系营销三层次（Analysis of three levels of customer relationship marketing） Click to view or download the file Ji Jianlei Cui Guanghu of Zhongnan University of Economics and Law. Abstract: in the process of business transactions, enterprises provide customers with satisfactory products and services, so that customers have a preference for products, and then produce a sense of trust to the enterprise. At this point, if the enterprise can effectively maintain the relationship between the old customers, they will become loyal customers of the enterprise, so that enterprises have a relatively stable customer base. This article will discuss how to transform the old and new customers into loyal customers through three different levels of marketing: financial, social and structural. Key words: frequent marketing, customer loyalty, customer satisfaction To the essence of marketing - exchange relationships, its connotation is to research on exchange activities, and change, of which the most important is the relationship between companies and customers, but also including the relationship between internal relations between the company and competitors, and suppliers, and government and company, the relationship establishment, maintenance and development will affect the enterprises marketing success to a large extent, can also cause bad marketing benefits. Relationship marketing is in the background of sociological times, which was born along with the development of market management concept in 90s. Relationship marketing is marketing as a business and consumers, suppliers, distributors, competitors, government agencies and other public interaction, the core of enterprise marketing activities is to establish and develop good relationship with the public, especially the relationship between enterprises and customers. In the traditional marketing, the customer is enterprise transaction relations in an opposite, contacts between the two sides is pure business, enterprises are most co