来福士广告行销实施（Volkswagen advertisement marketing implementation）.docVIP

来福士广告行销实施（Volkswagen advertisement marketing implementation） Volkswagen advertisement marketing implementation Raffles project introduction: Cades Chinese Raffles is the most unique world well-known commercial project brand, is also China Cade developers, owners and managers. Volkswagen brand in 1986 originated in Singapore, so far in the world has 9 projects, 7 of which is located in China, respectively in Shanghai, Beijing, Chengdu, Hangzhou, Ningbo and Shenzhen. Raffles is a city within the city, shopping malls, office buildings, residential integration, Hope Land Executive Serviced Apartment, hotel and other formats, in the center of the city traffic hub location and build economic complex city landmark, enhance the local life and business value, optimize the structure of city commerce. At present, the $1 billion 180 million fund has five China Volkswagen Volkswagen in Chinese injection, to ensure the project feasibility of durable and stable operation and upgrade the assets. Volkswagen advertisement marketing implementation method: implementation phase 1. advertising companies understand the project and buy object information Only a thorough understanding of the project to create a successful advertising works, advertising companies need to make a thorough study of the products in a project, which includes the surrounding circumstances, real estate project analysis, recent market trends, analysis, community planning, design features, price strategy project location, competitor analysis, consumer survey etc.. The developer will provide much information to the advertising company, but in the grasp of the extent of the project, the most outstanding advertising company will conduct further investigation to have information, only in the thorough understanding of the whole product and consumer, the advertising company will be the next step of work. 2. advertising company Media Project (1) determine advertising objectives. Real estate advertising success, the key is t