浅谈变相直销（Simple selling in disguised form）.doc

浅谈变相直销（Simple selling in disguised form） In recent years, the direct in the field of marketing is perhaps one of the most popular terms, almost all of the marketing industry practitioners are talking about the direct the right and wrong, almost any media on the topic of direct can let the readers attention long time stay. With the introduction of the direct selling law, the direct selling gradually emerged from a mysterious corner, and she was no longer covered with mysterious veil and walked into the hall of marketing. As a rapidly rising star, from relativeobscurity, from a mixed avoid being seen walk on roles become fully deserve the protagonist. Our countrys consumers and sales staff have direct and illegal or sell equated in quite a long period of time, the fear of the snake. This is probably the people can accept Amways products, but very few people to accept Amways sales model, even for Amway employees with special respect! However, direct refers to Amway, MaryKay, not by Tiens company sales model. For the direct definition, I prefer refers to direct selling manufactured goods in the factory, no longer after many brokers, dealers only after a link, direct delivery to consumers (from direct genesis). The dealer may be a person, also may be a company or a fixed store, mainly used to visit, description, display, direct sales or service to consumers (from direct genesis) means the product or service sales. According to the textual research, the enterprises which use direct selling are not only those limited manufacturers or businesses that people know. In fact, there are a lot of enterprise sales mode from direct advantages in many aspects, using a similar direct form created in the market, and continue to create a sales miracle. I refer to the sales model adopted by these enterprises as direct selling in disguised form. In my understanding of marketing, conference marketing and insurance sales model can be described as model direct marketing model. Conference ma