消费升级中的渠道变阵（The upgrading of consumption in channel Bianzhen）.docVIP

消费升级中的渠道变阵（The upgrading of consumption in channel Bianzhen） South of the Five Ridges wine merchants series four The south of the Five Ridges wine merchant, the man, that day South of the Five Ridges has a wonderful gas, a cup of wine pin sorrow. One day, see the flowers do not see sorrow. Guangzhou and Shenzhen, the two most representative cities in south of the Five Ridges, are the places where white wine is indispensable. Those who can not be drunk, have to write things, can not remember the day, can be a vivid wine of the great scenery...... The upgrading of consumption in channel Bianzhen In the liquor consumption upgrading transformation, the traditional marketing means weak, powerless faces many awkward. How to seek the combination of consumption trends and marketing model, become troubled liquor sales Longmen array.. The bold exploration of the Guangdong foreign wine Monopoly chain Co., Ltd. chairman Wang Huidong, as to hold the pot soporous liquor marketing on a hangover soup, the chain model empathy, ordinary surprisingly, won the favor of consumers and industry recognition. With the domestic market pulling, wine tax rate down, and global economic integration, the pace of foreign wine entering suddenly accelerated. To foreign as the representative of the imported wine marketers, it is aimed at the trend of Wine consumption upgrade, took the lead in the marketing channel quietly Bianzhen, through chain stores and experience marketing, from the two dimensions of scale and quality into the market, in the fierce competition in the game, the wine path aspect, end as a major part of the industry. Discover market opportunity from market chaos Due to its unique geographical advantages and economic strength, Guangdong has always been a big wine consumption province. The total annual sales of wine is about 4 billion yuan, of which domestic wine accounted for sixty percent of the market share, imported wine accounted for forty percent. But from the cost performance,