科技巨头图谋在线广告（Technology giants plot online advertising）.docVIP

科技巨头图谋在线广告（Technology giants plot online advertising） If anyone is still questioning the current dramatic changes in the online advertising industry, a recent headline news and two recent research reports will dispel the doubt. If anyone is still questioning the current dramatic changes in the online advertising industry, a recent headline news and two recent research reports will dispel the doubt. The headline in the Advertising Age (Advertising Age), published in June 26th, reads: advertising growth for the top 100 advertisers is stagnating.. The article also cites an analysis of the largest 100 advertisers in the US market. But, on the other hand, two papers from the IDC (International Data Corporation) research report predicts that Internet advertising revenue will rise to the United States in 2012 from $25 billion 500 million in 2007 to $51 billion 100 million, online video advertising revenue will rise to 2012 from $50 million in 2007 to $3 billion 800 million. These survey data lead to Microsoft, Google and YAHOO, these three giants of science and technology surging forward. Microsoft initially tried to buy YAHOO, then retreated, hoping to gain part of it. YAHOO rejected Microsofts offer and continued to push ahead with its plans to reach an advertising deal with Google. The agreement will give YAHOO a cash flow of $2.5 to $450 million in the short term, and will probably increase its revenue by $800 million annually. Google also recently acquired in the not resigned to playing second fiddle, a large online advertising network provider Double-Click to maintain its continuous innovation in the search field of absolute dominance. In July 21st, YAHOO said it would give shareholders rights activist Karl Icahn (Carl Icahn) and its allies 3 board seats, Icahn himself has been promoting YAHOO and Microsoft to reach a deal. In early July, in Icahns pressure, YAHOO has hinted still interested in an agreement with Microsoft, because Microsoft has been seeking joint acq