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经销商之管理策略(Dealer management strategy)
经销商之管理策略(Dealer management strategy)
What is the management of the problem, it is difficult to give a constant and standard answer, the management of both science and art, it is necessary to maintain stable and meet the current needs; it must be innovative, to solve the problems that may occur in the future. So it must be with the external environment and technology, social structure and values and constantly adjust and change, when technology breakthroughs and new economic restructuring comes, enterprises have to be re used and new vision steps to more opportunities for innovation and business opportunities from the individual.
Preparation of management strategy
In the entire sales process of first-line dealers, facing the highly competitive market, I think the question is not how to manage, the Taiwan area had a slogan: others to shave Hu Zixian his clean shaven. First of all, the dealer must own to face the business environment, to be familiar with the analysis, including past information, competitor information, such as information on the environment of economy, politics, to do an effective collection, collation and analysis, a little attention to in the analysis: according to the analysis a variety of objective information, rather than to judge according to his subjective condition and subjective consciousness, so as to avoid because of habitual errors caused by, can calmly find out their advantages and disadvantages.
For example, in the direct selling industry, in terms of a distributor, do you understand the responsibility of the companys management framework? Be clear about the companys current assets? Understand the relationship between the product and the companys funds and resources? Understand the contribution of each product to the overall growth rate of the company? How about competitors in different regions? Include its sales, inputs, fees, types of products and pricing... Wait, are you familiar with the economic information of the whole environment?
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