网络营销 吴玉龙（Internet marketing, Wu Yulong）.docVIP

网络营销 吴玉龙（Internet marketing, Wu Yulong） With the rapid development of information infrastructure, the upgrading of communication technology and related software, and the maturity of electronic transactions and payment methods, human beings will be stepping into a new era of electronic commerce. The wider expansion of the Internet (Intemet) and electronic data interchange (EDl) makes the traditional marketing face a revolution, and network marketing arises at the historic moment. Network marketing is to achieve marketing goals, with the aid of online networks, computer communications and digital interactive media marketing activities. Network marketing is the challenge and innovation of traditional marketing in concept, strategy and means. First, the advantages of network marketing 1., improve marketing efficiency On the network, the storage cost of the server is low, the content of the information is large, the transmission speed is fast, the network information is updated constantly and is easy to search. With this exchange channel, the market information and sales information of the enterprise will be greatly improved. The enterprise can display product information Unicom global formulate production plan and payment plan, inventory of goods in transit and the capital occupied compression to a minimum; according to customer categories customized information conveniently with the customer to exchange views; customers can search for information in the Internet terminal, reduce traditional consulting. 2. reduce the sales budget Network marketing is the initial cost is higher, but maintenance costs reduced it can be offset and the effective development and utilization. The costs of information collection, processing, storage, and retrieval of the product manufacturing, storage and distribution enterprises will be reduced as the marketing efficiency increases. After the computerization of the written material, the marketing has got rid of the limitation of the paper, th