腾讯的数字媒体新触点营销（New contact marketing of digital media of Tencent）.docVIP

腾讯的数字媒体新触点营销（New contact marketing of digital media of Tencent） What is the Internet, new products and new applications to guide the behavior and mental changes of Internet users, or users behavior and demand driven Internet birth of new products and new applications, seems to be a chicken and egg problem. But no matter what the conclusion is, the audience and the media in Chinas digital internet marketing are changing rapidly, but it is an indisputable fact. The current Internet media show a real-time, digital, multi touch, vivid, UGC, fragmentation, chain development trend, attracted many Internet users attention to new products, new applications of drifting, difficult to focus. In the changing situation of the marketing people, how should homeopathy? How to seek the balance of digital marketing between complex user behavior and new media contacts, so as to maximize the marketing effect? To make digital marketing effectiveness, marketing people not only to understand the present situation of the Internet, but also to the trend from the two dimensions of time and space into digital marketing, media and interactive in the choice of the form of quick step, with foresight and innovation for market opportunities. Only by understanding the development trend of digital marketing and a profound understanding and insight into the behavior of Internet users and demand, marketing people to make decision to win. Changes and differences of Internet users behavior According to the latest data released by CNNIC, the total number of Internet users in China is 457 million, and the Internet penetration rate is 34.3%. China has entered the era of universal network. It can be said that the current network is a comprehensive image of the needs of the real society. The behavior of Internet users presents different characteristics, and their needs change with time, and there are also regional differences. In 2011 the Tencent wisdom summit, Tencent released the virtual world, real trust