crm经验谈客户策略先行（CRM experience customer strategy first）.docVIP

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crm经验谈客户策略先行（CRM experience customer strategy first）.doc

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crm经验谈客户策略先行（CRM experience customer strategy first）

crm经验谈客户策略先行（CRM experience customer strategy first） In the increasingly fierce competition in the market today, I am afraid who couldnt think of such a company, it does not want to better understand their customers do not want to, by providing better services to improve customer retention rate, and improve customer profitability. Take the customer as the center and improve customer satisfaction business purpose is already not fresh, worshiped by many enterprises is the customer. Understand the needs of customers of the most profit contribution rate of customers become the driving force for the majority of modern enterprise management, from sales, marketing, product development and strategic planning departments are trying to work together, to better grasp the benefit by mutual discussion, changing customer demand, which is also the main reason for the CRM system is so attractive. Survey of global management tools of the famous Bain company, this year CRM application system will be achieved over 5% growth to 72% from the?. Every enterprise hopes through using some tools and means of rapid and accurate analysis of the companys most important clients, and the marketing activities of locking these customers, increase their number of repeat purchase and purchase quantity, especially to keep customers and repeat purchase is more important position in the current global economic downturn the case. The main objective of CRM investment is to strengthen the affinity between customers and brands, while reducing the interactive costs of enterprises and customers. The market carries a wide variety of CRM ads, and the CRM vendor promises a 90 day implementation cycle, which says it will take 9 days to successfully hit the line. However, in fact, the success rate of CRM project is very low, and few enterprises can really achieve rapid implementation. Too many projects fail, and can not help enterprises to better understand the purpose of customers. According to Gartner, 55% of l