二线洋品牌在华成奢侈品 coach中美价差约40%管理(The second tier foreign brands management about 40% luxury coach Sino US spreads in China).docVIP
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二线洋品牌在华成奢侈品 coach中美价差约40%管理(The second tier foreign brands management about 40% luxury coach Sino US spreads in China)
二线洋品牌在华成奢侈品 coach中美价差约40%管理(The second tier foreign brands management about 40% luxury coach Sino US spreads in China)
When I was in the United States, I never thought Coach was a high-end leather bag. In foreign countries, it was middle and high grade consumer goods, but it sold so expensive in china. Zhao Ping, deputy director of the Department of consumer economics of the Ministry of Commerce, told reporters. Like Coach foreign brands to enter the market after the second Chinese into a luxury is not uncommon. Net friend lists ten big pseudo luxury goods in, Coach bears the brunt, also includes GAP, LEVIS and so on. These foreign mass brands, why can sell high prices in China, turned into luxury?
Coach Sino US spreads of about 40%
Enter Beijing Dawanglu Shin Kong first floor, high-end cosmetics fragrance Pumianerlai, imported luxury brand counters and specialty shops. Zhao Ping is known as foreign consumer goods Coach store is located in the new world on the first floor of a corner, near the opposite row is FENDI and CHANEL and other brands of stores, Coach next to the DIOR cosmetics counter.
Inside those bags, some can hit thirty percent off, this bag does not discount, because it is this years new style.. Coachs clerk pointed to a handbag with a python tattoo with a price of 10500 yuan, told reporters. And in the Coach English official website, this package is priced at 1000 U.S. dollars (about 6456 yuan), cheaper than domestic nearly 40%.
According to Coachs shop assistant, the price of the franchised store in China is exactly the same as that of Coachs official website. Reporter access to Coach official website found a crocodile embossed handbag in China website marked the price is 6950 yuan, in English official website price is $598 (about 3861 yuan); in addition to a red leather clamshell handbag price is 3800 yuan in the China official website, in English website only $298 (about 1924 yuan), domestic price difference of nearly 50%.
In the Coach China websit
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