五觉感受体验式营销（Five senses, experiential marketing）.docVIP

五觉感受体验式营销（Five senses, experiential marketing） The so-called marketing is to first identify your customers, your customer contact second, third convince your clients, fourth good service to your customers, the key is to transfer the customers money from his pocket out of bags, products and business ideas into the minds of customers. With the development of society and economy, the competition is fierce, forcing marketing not only selling things, but also selling friendship, selling, understanding, selling services, selling feelings and selling experiences. The only way to make your inner products to meet consumer requirements, your products can be sold, so must analyze and study the psychological customers attention, let the heart from the feeling and experience, that is beyond the tangible value of the product itself, but also can find the shape, psychological value. Such as consumer nostalgia; consumer desire for immortality; the power of the consumer desire, need to pay attention to the emotional needs of consumers, pay attention to the marketing stakeholders, such as the impact of policy-makers, users and so on; the value of the consumers confirmation; meet the consumers self-esteem; consumers creative release. Feeling is the external stimulation of the senses, the effect of sensation and perception, and a psychological process. Experience marketing is through marketing innovation, make the customer feel to experience in the senses, the feelings of joy and pleasure in the shopping process, so as to effectively carry out marketing activities process, the feeling is mainly reflected in the vision, hearing, taste, smell and touch five sense, from the brand name products, pricing, dissemination and so on strategies to make consumers feel and experience. To feel and experience, one is to stimulate the senses of the consumer. Because peoples sense of hearing, vision, taste, smell and touch constitute, to stimulate their sense of view, that is, to stimulate the facial