产品市场管理——产品战略与路标规划11933（Product marketing management - product strategy and roadmap planning 11933）.docVIP

产品市场管理——产品战略与路标规划11933（Product marketing management - product strategy and roadmap planning 11933） Product market management -- product strategy and roadmap planning This course is based on the actual case, to provide an interactive environment for students to study, learning methods, market management experience in tool industry, share the experience of success and lessons of failure in the product market in the management. ... --------------------------- May 2012 30-31, Shanghai Suitable for: CEO/ company general manager, operations director, product director, product manager, Research Director / deputy general, Chief Engineer / technical director, marketing director, marketing director, etc. Curriculum background In the process of providing R D management consulting service to enterprises, it is found that there are many common problems in product management, such as: 1, the new product launch speed is not faster (competitors faster than us) 2, the quality of the new product has not been stabilized (customer complaints / returns are increasing) 3, the new product types / models more and more, but not much money making products 4, the efficiency of communication within an enterprise is slower and slower (it is more difficult to deal with an insider than to deal with an outside company) 5, the market demand is not timely development of complaints, incomplete and often change 6, market research complaints commitment product launch time Chengnuobuduixian, commitment to product function but not 7, the market demand is changeable, almost all urgent needs 8, the product market positioning is fuzzy, do not do market segmentation, the product is almost global take all 9, product managers have the responsibility, no right, can not adjust the resources 10, the company resources are always not enough, there is no time to plan, busy all day fighting 11,...... What does the enterprise want? Instead of pursuing good products, enterprises seek a mechanism and a soil that will c