企业形象策划战略的内涵与现实意义（The connotation and practical significance of enterprise image planning strategy）.docVIP

企业形象策划战略的内涵与现实意义（The connotation and practical significance of enterprise image planning strategy） Connotation and practical significance of enterprise image planning strategy.Txt Cao Hui (School of philosophy for Xiuwen Renmin University of China 100872; Northeast Forestry University 150040;) Abstract: the enterprise is the basic unit of society, it not only creates material wealth, but also creates spiritual value. Along with the shift from unitary positioning to two position, the significance of corporate image planning strategy is gradually highlighted. The content of the three concepts, the behavior and the vision, are the three essential rules for the enterprise to seek truth, to do good and to attain beauty. When symbolic consumption has become a consumer direction in the world today, the combination of aesthetics and economics is the only way for enterprises to survive and develop. Key words: enterprise; enterprise image planning; truth, goodness and beauty; code consumption; Corporate image planning (Corporate Identity) (CI) of history can be traced back to the beginning of the twentieth Century, 1908, the famous German architect Peter Behrens (Peter Behrens) design concise alphabet logo for the German AEG company, and its application to the series of products, scrap paper, envelopes, building, store, Behrens AEG the design practice is recognized as the prototype of corporate image planning. Since CI, well-known enterprises into Europe and Japans success to its reputation in the industry to establish an irresistible force. Corporate image planning strategy is not a ready-made panacea panacea, but its reasonable and scientific connotation is the key to business success. Corporate image planning can also be called enterprise image management (Corporate Image Management), from the point of view of the companys image and business concept (Mind), (Behavior), and visual (Visual) planning and management. Aim to regulate corporate values, goals, public relations st