区域强势品牌对决全国强势品牌策略（Regional strong brand confrontation national brand strategy）.docVIP

区域强势品牌对决全国强势品牌策略（Regional strong brand confrontation national brand strategy） In the next 6 years, more than 50% of Chinas local brands will be unable to survive. In the face of national brands coming to attack cities and capture territories, strong brand, to hold both the strong regional market and also the effective development, extension of the market will undoubtedly strengthen fixed radius expansion force, the implementation of regional features become defensive to the offensive regional market layout strategy is more secure against strategy Any industry development fourth stage is monopolistic competition stage, the market will be more concentrated to a small number of strong brands, Chinese liquor line is no exception. Since the 6 years from 2003 to 2008, the primary stage of monopolistic competition has gradually completed, regional dominance of outstanding performance for the national traditional wine area and the rise of regional of old wines nationwide distribution point.2009 years after the liquor market, has completed the initial stage of monopolistic competition market competition will naturally upgrade, come to this round of global economic crisis, will only make the competition more faster upgrade. Because of the strong rise difficulty coefficient of weak brands and emerging brands are increasing so the competition between the strong brand and strong brand will is the main theme of the future regional liquor market competition. As a national brand in the market of the country on the road more To understand the strategic significance of more regional market layout, so the precise marketing positional warfare, to build a strong regional plate more almost all have common layout principles of sound and rapid development of the national brand, whether it is the Yanghe River or Luzhou Lao Jiao, langjiu. They know their strengths, so tend to choose a more comprehensive attack those who do not have a strong regional brand or has a strong regional brand marke