品牌化运营市场部准备好了没有（Is the marketing department ready for the branding operation）.docVIP

品牌化运营市场部准备好了没有（Is the marketing department ready for the branding operation） Brand operation is a way of thinking, a model, but also a strategy, a systems engineering. As a result, enterprises must be prepared for a great deal before entering and launching a branding operation. However, enterprises often pay attention to the resource allocation of brand planning and operation, while it is easy to ignore the mental preparation and functional design of departments and employees that match the brand strategy. Many companies spend a great cost, with a lot of time, the brand building is not successful or not strong brand, or brand to enhance the core competitiveness of enterprises and to increase benefit -- in short, many brands of nice and practical, the reason is often performed in place, but the implementation is not in place, because the relevant departments and personnel responsibilities is unknown, the wrong way. I have witnessed a production and sales of integrated enterprise brand operation process, the situation is basically the case. After deciding to create a new brand, not only do they hire top consulting teams at high prices, but they also have enough resources and resources from production to sales. However, although its brand planning concept is lofty, for its unique regional counterparts, three months of start, the sales department and marketing department has not yet fully formed and detailed and accurate functional requirements. As a result, the investment and promotion efforts in the core market are lagging behind and the target has not been achieved. Therefore, the preparation of brand operation, first of all, people, is the establishment and promotion of institutions and teams. I. marketing: Forerunner No matter please do not ask professional consulting team, enterprises must first of all the brand positioning, core values and its dissemination, management planning. The planning is based on research - consumers, competition brands, market structure,