品牌策划资料广告人谈时尚（Brand planning information, advertisers talk about fashion）.docVIP

品牌策划资料广告人谈时尚（Brand planning information, advertisers talk about fashion） The advertiser talks about fashion (I) fashion psychology Is a fashion and advertising people or project, advertising products to allow customers to increase sales through advertising, lead the fashion trend is the effective solution. Almost every new product into the market, the early planning, positioning, packaging must take into account fashion factors. It seems to coincide with the literal interpretation of fashion, the fashion: the trend and fashion at that time. If an advertiser is slow to fashion, or is not good at finding, grasping, and catering to fashion, then it is hard to catch the pulse of consumption. So a good advertiser knows that the outside world is wonderful. not yet. You have to know exactly where the world is and where its going to come out. Otherwise, how can you buy the Titanic when you sell this old boat ticket?. The advertisers pursuit of fashion and research has its stark commercial nature. They use the concept of fashion to tempt and encourage the purchasing power of readers and viewers. The formation of fashion contains very complex factors in human society, but advertisers often find a breakthrough in fashion psychology. They are the wickedly decomposed into multiple elements, and then put them in the country, regional customs and culture and industry categories, artificially segmentation and penetration, finally through the media, do not hesitate to attack on consumers. Their tendency to spread into slim fashion, and then to the beauty industry to receive commission; they gave French perfume with brandy romantic label, and then marketing to the whole world; they have arranged for spring and summer sex hormone injections, then malicious knock fashion and a diet of male and female football players; they incite the impulse to his jersey off, then ordered the fans and sponsors obediently pay out my wallet. So look, advertisers seem to be selling fashion. In essence, t