商贸城市场调研计划（Trade and city field research plan）.docVIP

商贸城市场调研计划（Trade and city field research plan） Trade and city field research plan Focus: understand the local market business situation, market opportunities, the project can rely on resources. Eventually form the project location proposal and feasibility study report, and guide the investment and sales work. The project focuses on the initial product positioning of the commercial city of the project: (* * * *) arranging market research, and striving to find the market gap, market differences and executable level. Below I work out the following plan for the work of this project: (1) market research purposes; This research aims to analyze the current development situation, the city commercial industry general situation, consumption and market carrying sources, relying on resources, investment and management force, than similar competition status, to rely on business needs and market oriented, with the objective of market analysis as the basis, put forward the feasible market positioning, to provide the basis for the project business sales. The data needed by the market research institute: 1. Understand the overall planning, layout and management of the citys business in the region 2, understand the positioning of the industry in the citys development situation and needs 3, understand the source, investment intention and operation demand of the shop operators 4, understanding of public opinion and investment operators on the project attitude 5. Understand the total volume and saturation of the business 6. Understand the sustainable development ability and radiation ability of the industry 7, understand the surrounding cities and industry organizations can borrow resources (two) work cycle 3.29-4.7, for 10 days. (three) content and form of investigation; Research content: political and legal environment, project environment, commercial real estate environment, investment and management, special groups, sources of consumption and radiation, competitors. Investigation for