奶茶深化价值路更宽管理（Tea deepen the value of roads management）.docVIP

奶茶深化价值路更宽管理（Tea deepen the value of roads management） Tea: deepen the value of roads The value of any industry determines the degree of its development, including the continuous expansion of market capacity, the continued expansion of consumer groups, the continuous increase in consumption frequency and consumer loyalty. From the point of view of the value of consumers, the concept of product, added value and cultural value syllogism are the common concepts in marketing field for a long time, and it is generally accepted that cultural emotional value is the highest level of consumption value. But in recent years, the development of the tea industry has objectively formed a certain degree of correction to this general cognition. Specifically, since the beginning of the milk tea industry, it has been the emotional and cultural values as a brand and even the basis of industrial force. But today, although the group has emerged from the brand Lipton, fluttering, baby, crayon, about a large number of brands, but not the tea industry to a new height, and the sustainable development of the public good on the contrary, the brand population is narrow, the frequency of consumption and industry continue to be under the shady burst, is becoming more and more deadly shackles of the development of the industry. Therefore, in my opinion, the tea industry only to face up the value ladder consumption, further digging to reshape its value to consumers, it can win in the foundation for their further success, but also for the industry to win the future. Milk tea success or failure in the fun From the current situation of the development of tea, tea industry is fluttering on behalf of the brand, generally is a microcosm of tea industry, brand operation ideas. Milk tea industry originated in Taiwan, China, the original representative category is pearl milk tea, the operating channel is the roadside milk tea shop. Lipton tea as the giants, the earliest tea brand. I still remember the Lipto