对竞争情报的再认识（Recognition of Competitive Intelligence）.docVIP

对竞争情报的再认识（Recognition of Competitive Intelligence） Definition and classification of Competitive Intelligence 1. definition of Competitive Intelligence For the understanding of the concept of competitive intelligence, is the Different people, different views. It can be divided into two categories: one is to regard it as a process (such as the overall monitoring process of the environment, as a feasibility prediction process); and the other is a study (intelligence research or information research). In essence, these two categories are consistent, both in order to enhance competitiveness in the collection of information on the basis of the research process. I believe that the competitive intelligence called competitive intelligence research, competitive intelligence and competitive intelligence is more accurate, because they not only reflects the competitive intelligence, but also a study on the information behavior. 2. classification of Competitive Intelligence Generally, competitive intelligence is divided into two categories: tactical and strategic. Tactical competitive intelligence is focused on short-term goals, usually short, with a weekly target. That is, strategic competitive intelligence should start with tactical competitive intelligence, so it is the starting point of the whole competitive intelligence work. Tactical competitive intelligence mainly aims at the fields of price, promotion and so on, whose main services are marketing and sales, and plans for marketing and sales. The strategy of competitive intelligence can be divided by the length of time according to the chant? Bald enterprises stop chanting pregnant pregnant soil - chewing yo revenge chant and disaster and exploration have faded. Ditch because the words given against ASR? ~12 months. It is mainly for a particular business or department, serves the department head, and assists the department head in formulating departmental strategies and tactics. Enterprise strategy is the long-term develop