广告用语中哲理思维对消费者的影响（The influence of philosophical thinking on consumers in advertising language）.docVIP

广告用语中哲理思维对消费者的影响（The influence of philosophical thinking on consumers in advertising language） The influence of philosophical thinking on consumers in advertising language Abstract: advertising language is one of the trends in advertising today. The information is enormously rich Today, more and more ordinary advertising space, unique creativity, and when Ju Jin, rich in Philosophy More and more advertisements. This article focuses on four aspects of the impact of philosophical advertising language on consumers Hope to attract the attention of business managers and advertisers. Keywords: advertising, philosophy, consumers Creativity is the soul of advertising, advertising lacks creativity, just as people lack ideas, just exist, not 7 owe heng. What are the standards for good advertising? There is no final conclusion, nor is it the same view. One view is that advertising Company and customer approved advertising is good. Another point of view to Raymond? R: high definition The best sign of advertising is that it can not only influence the masses for its promotional products, and it can make people The advertising industry and it is regarded as an admirable masterpiece and long remember. I think the ad masterpiece is not A work that draws public attention to selling its products. A good advertisement should pay attention to the object of the advertisement Force directed product. The impulse and action of a good advertisement to make a consumer experience. Good advertising is full of creativity, wisdom, knowledge, character, accomplishment, grace and style Business, product or service information, optimize the environment, have a sense of beauty, but also let the audience feel, a sublime words with deep meaning. Realize and enjoy life. The philosophical tendency of advertising language is not an accidental phenomenon. It is the inevitable result of the development of the times. Horse What the theory of the needs of the people into physiological needs, security needs,